The Business Problem

Ecommerce Requires Capabilities Most Battery Businesses Do Not Have Internally

Ecommerce introduces operational requirements very different from traditional pallet-based distribution.

1. High-Frequency, Single-Unit Shipments

Ecommerce orders arrive one at a time, not by the pallet.
Most battery companies are structured around bulk shipping and cannot efficiently process thousands of small parcel orders.

2. Battery Readiness and Maintenance Are Essential

Charge levels, inventory rotation, and storage conditions directly affect performance.
A battery shipped in poor condition leads to early failures and unnecessary returns.

3. Inventory Carrying Costs Create Financial Drag

Traditional ecommerce fulfillment models require:

• Upfront inventory purchases

• Storage fees

• Fees for receiving, stocking, picking, packing, and labeling

This slows cashflow and increases operational complexity.

4. Sales Tax Complexity Increases With Volume

Multi-state ecommerce shipments create expanding sales tax obligations that many battery companies are not equipped to manage.

5. Customer Experience Depends on Readiness

Improperly stored or undercharged batteries generate customer dissatisfaction — not because the product is bad, but because the fulfillment process was not designed around battery requirements.

WCB’s Battery-Focused Ecommerce Fulfillment Model

WCB provides an ecommerce fulfillment workflow built around the requirements of batteries.
This model supports:

• Manufacturers selling directly from their ecommerce sites

• Battery specialists selling directly to end customers

WCB acts as a battery fulfillment partner — not a traditional third-party logistics provider.

How WCB Handles Inventory

WCB purchases bulk inventory directly from key manufacturing partners to support overall business demand across:

• Wholesale and distribution

• Ecommerce fulfillment for manufacturers

• Ecommerce fulfillment for battery specialists

Because WCB owns the inventory, partners do not need to:

• Hold inventory on their balance sheet

• Pay for warehouse storage

• Maintain or rotate batteries

• Manage replenishment

• Carry large upfront inventory investments

This creates a capital-efficient model for ecommerce sellers.

How Ecommerce Fulfillment Works With WCB

1. WCB Purchases Bulk Inventory

Manufacturers supply WCB with bulk inventory that supports both WCB’s distribution business and ecommerce fulfillment programs.

2. WCB Manages Battery Readiness

WCB handles:

• Inventory rotation

• Voltage checks

• Charge maintenance

• Readiness validation

Every unit is stored and maintained properly to ensure reliability.

3. Custom System and Process Integration for Ecommerce Orders

WCB supports multiple workflows based on the partner’s capabilities:

• Automated integration with ecommerce platforms when appropriate

• Manual order submission where automation is not required

• Hybrid models when needed

The goal is a reliable, repeatable process — not overcomplication.

4. WCB Fulfills Orders as Customers Place Them

WCB handles the full pick-pack-ship workflow, ensuring the right labeling, packaging, and readiness.
Every battery ships Fully Charged and Field Ready.

5. Nationwide Sales Tax Execution

For programs where WCB owns the inventory and fulfills ecommerce orders,
WCB manages multi-state sales tax calculation and remittance.

6. Partners Are Billed Only for Units Shipped

No storage fees.
No per-touch fees.
No traditional 3PL surcharges.

Partners simply pay for the product delivered to their customers.

Key Benefits for Battery Specialists

1. No Inventory Carrying Costs

WCB eliminates the need to purchase and hold large amounts of inventory.

2. Easier Ecommerce Expansion

Battery specialists can offer more SKUs online without warehouse labor or storage.

3. Better Customer Experience

Customers receive batteries stored and maintained correctly, reducing returns.

4. Operational Simplicity

No warehouse staffing, maintenance workflows, or compliance concerns.

5. Flexibility in Order Integration

Manual or automated order transfer depending on the partner’s systems.

Key Benefits for Manufacturers

1. Faster Time to Cash

Manufacturers ship pallets to WCB and bill immediately — improving cash conversion compared to waiting for individual ecommerce orders.

2. Reduced Operational Burden

Manufacturers avoid building or managing unit-level ecommerce fulfillment capabilities.

3. Lower Distribution Center Load

WCB absorbs all ecommerce order processing, reducing strain on the manufacturer’s internal teams.

4. Better End-Customer Reliability

Batteries are properly maintained, rotated, and charged before shipment.

5. Predictable, Clean Cost Structure

Manufacturers avoid traditional 3PL billing models and eliminate overhead tied to ecommerce growth.

Why This Model Works

This model works because WCB unifies:

• Inventory ownership

• Battery-specific readiness

• Custom ecommerce system/process integration

• Unit-level fulfillment

• Multi-state tax management

Everything is aligned around the needs of two audiences with different requirements — manufacturers and battery specialists — while ensuring end customers receive reliable, properly stored batteries.

The Bottom Line

Ecommerce fulfillment for batteries requires capabilities that standard warehouses and traditional 3PLs are not designed to support.
WCB enables manufacturers and battery specialists to grow their ecommerce businesses by providing:

• Bulk inventory procurement

• Battery readiness and maintenance

• Custom ecommerce order integration

• Unit-level pick-pack-ship fulfillment

• Nationwide tax execution

• A capital-efficient financial model

Every shipment leaves Fully Charged and Field Ready, ensuring consistent customer satisfaction and reliable performance.

Ready to Talk About a Fulfillment or Distribution Program?

WCB partners with manufacturers, battery specialists, retailers, and service companies to design custom solutions for ecommerce, inventory management, and distribution.

Reach out to our team:
Contact Form: https://wcbatteries.com/pages/contact
Phone: 951-736-3530