The Business Problem

Retailers Need Flexibility. Manufacturers Need Efficiency. These Realities Don’t Align.

Retailers require:

• Just-in-time (JIT) replenishment for their core SKUs

• Small, frequent, unit-level shipments delivered to each store

• Fast special-order fulfillment for SKUs not stocked in-store

• The ability to offer the manufacturer’s full product line without carrying deep inventory

• Consistent customer experience across all locations

Manufacturers operate best when:

• They ship pallets and truckloads

• Their DCs manage hundreds of bulk orders, not thousands of small picks

• Their workflows stay optimized for bulk movement

• Special-order volume doesn’t disrupt efficiency

• They retain the direct sales and billing relationship with the retailer

These conflicting requirements create operational friction.

Without a solution, the impact is predictable:

• Manufacturer DCs get bogged down by unit-level order volume

• Retailers can’t maintain true JIT inventory

• Special orders take too long, frustrating customers

• Operating costs rise for both parties

• Sales are lost due to slow product availability

The operating models simply don’t match — and both sides feel the pain.

The Solution: WCB’s Feeder Fulfillment Program

WCB becomes the unit-level fulfillment engine for both sides — giving retailers the flexibility they need without disrupting the manufacturer’s bulk-shipment efficiency.

How It Works 

1. Retailer places an order with the manufacturer
Replenishment, restock, or special order — the retailer follows their usual process.

2. The manufacturer’s Order Management System (OMS) routes the order to WCB
WCB is integrated into the OMS as the fulfillment endpoint for unit-level, store-level, and special-order shipments.

3. WCB pulls inventory from pallet stock purchased from the manufacturer
WCB purchases pallets upfront to ensure availability and centralize charge maintenance and rotation.

4. WCB fulfills and ships the exact SKU to the retailer’s store or customer
WCB handles pick, preparation, packing, and parcel delivery.
Every unit ships Fully Charged and Field Ready.

5. The manufacturer invoices the retailer
Pricing, billing, terms, and revenue remain entirely between the manufacturer and retailer.

6. The manufacturer settles the unit shipment with WCB 
Custom program developed between manufacturer and WCB

A clean, predictable, and scalable operating model.

A True Win / Win / Win Structure

Retailer wins — fast access to all SKUs with minimal inventory.
Manufacturer wins — protects DC efficiency and improves cashflow.
WCB wins — provides fulfillment expertise at scale.

Key Benefits for Retailers

1. JIT Replenishment Without Deep Inventory
Stores stay lean while still meeting customer demand.

2. Full Product Line Access
Retailers can offer every SKU in the manufacturer’s catalog — even those not stocked in-store.

3. Faster Special-Order Fulfillment
Customers receive non-standard SKUs quickly, improving satisfaction and closing more sales.

4. Consistent Experience Across All Locations
Every store gets the same availability and lead time.

5. Units Arrive Fully Charged and Field Ready
WCB ensures batteries are ready for installation from the moment they arrive.

Retailers get speed, flexibility, and lower inventory burden.

Key Benefits for Manufacturers

1. Maintain the Direct Sales Relationship
WCB never sells to retailers — the manufacturer owns pricing, billing, and customer communication.

2. Protect Distribution Center Efficiency
Manufacturers avoid unit-level fulfillment and keep DCs optimized for pallets and truckloads.

3. Improved Cashflow Through Bulk Billing
Manufacturers ship pallets to WCB and bill immediately — accelerating revenue recognition and cash conversion.

4. Support Full Product Line Sales Without Operational Strain
Retailers get the full catalog; manufacturers stay in their bulk-shipment lane.

5. Increase Retailer Satisfaction Without Increasing Internal Cost
Better service levels without adding staff or complexity.

6. Predictable Bulk Replenishment
WCB buys pallets in steady, forecastable cycles, keeping manufacturing and planning consistent.

Manufacturers gain efficiency, retailer satisfaction, and stronger cashflow.

Why the Feeder Program Works

Because each party focuses on its core strengths:

Manufacturer:
Produces product, sets pricing, bills the retailer.

WCB:
Purchases pallets, maintains inventory, performs charge maintenance, fulfills unit-level orders.

Retailer:
Serves customers and sells product without the burden of stocking deep inventory.

This division keeps the supply chain efficient, scalable, and financially aligned.

The Bottom Line

Retailers need SKU flexibility and fast availability.
Manufacturers need efficiency, cashflow, and stable DC operations.

WCB bridges the gap with a fulfillment engine built specifically for unit-level, store-level, and special-order battery distribution — without putting strain on manufacturer distribution centers.

With WCB’s Feeder Program:

• Retailers reduce inventory and expand product access

• Manufacturers preserve DC efficiency and accelerate cashflow

• Every unit arrives Fully Charged and Field Ready

• The commercial structure creates a Win / Win / Win for manufacturers, retailers, and WCB

It’s the modern fulfillment model manufacturers rely on to support multi-location retailers without operational friction.

Ready to Talk About a Fulfillment or Distribution Program?

WCB partners with manufacturers, battery specialists, retailers, and service companies to design custom solutions for ecommerce, inventory management, and distribution.

Reach out to our team:
Contact Us
Phone: 951-736-3530